Telescope AI partners with EasyEquities to bring AI-powered portfolios to over 2 million South African investors
EasyEquities, a leading online investment platform in South Africa, has partnered with Telescope AI, to launch AI Baskets - a groundbreaking feature that harnesses the power of artificial intelligence for investment discovery.
This innovative tool, available today to over 2 million EasyEquities users, allows an investor to generate a portfolio from a single prompt.
AI Baskets aim to combat “investor paralysis” by helping users navigate the vast universe of investment choices and identify opportunities aligned with their interests. The AI engine analyzes extensive data to search for suitable stocks based on a given theme, while also providing an interactive educational experience via a chatbot that explains the rationale behind the selections.
Almero Oosthuizen, EasyEquities Chief Product Officer, emphasized the potential for AI to democratize investing: “AI Baskets enable anyone to turn their ideas or interests into a flexible portfolio of stocks to invest in.”
Ensuring ethical and regulatory compliance has been a top priority in developing AI Baskets. Luc Pettett, Founder of Telescope AI, said, “We’ve put significant work into developing guardrails at Telescope. Our systems are benchmarked across thousands of prompts to ensure they do not provide personal or subjective advice and are capable of rejecting inappropriate investment ideas.”
The launch of AI Baskets on the EasyEquities platform aligns with the company’s mission to make investing accessible, and supports investor education.
Charles Savage, CEO of EasyEquities, stated, “Our product portfolio is expanding and is often driven by customer demand. With new introductions like EasyCredit, EasyProtect, EasyBonds, and now AI Baskets, we’re leading the charge in redefining what’s possible. These aren’t just products; they’re gateways to new experiences and opportunities for our users.”
AI Baskets are now available to EasyEquities users, with plans to enhance and expand the feature based on user feedback and market trends.
About EasyEquities:
EasyEquities, a subsidiary of JSE-listed Purple Group Limited (PPE), is a leading online investment platform in South Africa. It offers access to local and international shares, property and crypto investing, unit trusts, SA government bonds, and managed portfolios, as well as lending and life insurance products.
With no minimum investment amount, no monthly brokerage fees, and the ability to invest in fractions of shares, EasyEquities aims to make investing accessible; empowering South Africans to grow and protect their wealth.
For more information about EasyEquities, visit: EasyEquities ↗